The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
- ISBN13: 9780137142491
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
“Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind.”
—Chris Trimble, Adjunct Associate Professor of Business Administration, Tuck School of Business at Dartmouth and Coauthor, Ten Rules for Strategic Innovators: From Idea to Execution
“It’s no secret that business has been changing dramatically over the last decade. To succeed in this rapidly changing environment, businesses must adapt their marketing strategies accordingly—The New Language of Marketing 2.0 provides practical, proven, and prescient tools to do exactly that.”
—Dr. Steve Moxey, Research Fellow, High-Tech Marketing… More >>
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
October 16th, 2009 at 7:00 am
It is just evident that Sandy Carter asked all her friends to write positive reviews about her book around january 12th. Just look at the reviews dates, almost all in the same couple of days/weeks. Pretty stupid marketing for a Marketing 2.0 Guru. If the book was good, she would not need to fool potential readers that way. My advice : Stay away from this book and especially from this author !
Rating: 1 / 5
October 16th, 2009 at 8:24 am
THE NEW LANGUAGE OF MARKETING 2.0: HOW TO USE ANGELS TO ENERGIZE YOUR MARKET demonstrates winning Web 2.0 marketing at work through more than fifty new case studies of companies ranging from Coca-Cola to Nortel to IBM itself. These case studies offer new keys to marketing brands and products within B2B and B2C online markets, showing how to blend Web 2.0 and offering working examples for marketing strategies. Both business and computer collections will find this an essential, specific acquisition.
Rating: 5 / 5
October 16th, 2009 at 8:49 am
There are lots of books on new media, although most deal with only one facet. This books touches on several. The content is technically sound and the writing style walks the fine line between buzzwords and everyday language. You don’t need an MBA or advanced IT degree to understand what is being said. BUT THE BEST THING about this book is its relevance.Ms Carter clearly knows THE PROBLEMS BUSINESSES ARE FACING and shows how the technology can be used to deal with them. As a result, you don’t finish the book thinking “OK…I have a lot of gee whiz technology…now what do I do with it?” Instead, you’ll say “I never thought of doing it that way”. This is a book that’s been needed by the markeing community. Wonderful book at an irresistable price. The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market
Rating: 5 / 5
October 16th, 2009 at 10:02 am
Finally a book that offers cold, hard and USEFUL advice amid the din of pointless, repetitive, emotional and content-free “Web 2.0″ hype! As usual, Sandy nails it — offering clear, solid advice on taking advantage of all of the new ways that people find out about products and services in the 21st century. Not only how to “energize your market” by posting to blogs, Facebook, LinkedIn and the like, but how to better understand your existing data as information that allows you to innovate in your marketplace. Unlike most of the books in this genre, Sandy has collected case studies — from a wide variety of sources on community management, blog management, business intelligence and the like — to inform her ANGELS six-step strategy to defining, clarifying, and seizing market opportunities, and then building those markets into other markets. This clear book is a must-read for anyone mystified by the confusion of Web 2.0 technologies and their relationship to market development — but also well worth reading by anyone needing to energize a market!
Rating: 5 / 5
October 16th, 2009 at 12:31 pm
Attention All Marketeers! This book is the real deal – Full of real company examples with practical marketing two-oh tips and tools for help in driving more out of your marketing program. Carters’ ANGELS makes understanding and applying the concepts simple to apply. This divine messenger of marketing helps put reality into applying the new rules of next-generation marketing. An excellent read!
Rating: 5 / 5